You’re looking at a Biorepair tube because the front says white. It is not a bleach kit. It is a hydroxyapatite toothpaste, and the carton in the photo may say Pro White, Plus, or Pro White Filler. Those are not the same pack. The words on the front are the whole point.
What does the NHS still say about toothpaste?
The ordinary UK routine has not changed. Brush twice a day, including last thing at night, with a fluoride toothpaste. Spit, and don’t rinse straight away.
NHS teeth-cleaning advice says adults should use a paste with at least 1,350 ppm fluoride. On a family tube that is usually printed as 1,350–1,500 ppm.
A whitening word on a hydroxyapatite carton does not rewrite that. The Biorepair pastes below are sold without fluoride. That is a product choice beside the fluoride paste, not a swap for one a dentist has already set. How the mineral sits beside fluoride is on hydroxyapatite vs fluoride toothpaste.
What does whitening mean on this carton?
There is no peroxide on the ingredient lists below. This is not the bleaching gel a dentist uses when a shade has to change. The brand’s story is different. It says a polymer, PVP, catches colouring substances before they sit on the teeth, and that the mineral in the paste is microRepair, its name for zinc hydroxyapatite.
After brushing, teeth can look a little cleaner. That is a cosmetic change you might notice in the mirror. It is not a promise of a whiter shade, and it does not rebuild a tooth.
Which carton are you actually holding?
Pro White, without the word Plus, is the whitening toothpaste on the brand’s English Pro White page and on the Italian page. The Italian carton says Pro White, formula potenziata, and “con più microRepair”. It does not print a milligram figure. The English page currently shows a carton that says Pro White Filler. Its ingredient list names zinc hydroxyapatite, marked microRepair, and a PVP copolymer. It does not print a percentage. The page says that toothpaste does not contain fluoride, titanium dioxide, sodium lauryl sulfate, or parabens.
Plus Pro White is the other carton. On the brand’s Plus Pro White page the front says Plus, and the page says medical device. That line is a label, not a result we have checked. The page prints 200 mg/g of microRepair, and lists zinc hydroxyapatite as 19.15% to 21.15%. We have not measured the powder. A printed range is not a score. What a percentage does and does not tell you is in the label guide.
The same page’s footnote is narrower than its repair line. It describes a temporary coating, from brushing at least twice a day, over tiny surface scratches. It says that coating does not cover a hole from decay, or a chipped tooth. We do not adopt the marketing above the footnote.
The same page says the paste does not contain fluoride, sodium lauryl sulfate, or an abrasive. That is the brand’s list. We have not tested the texture. Expect less foam than a supermarket tube. Why a hydroxyapatite paste can feel almost dry is on why it doesn’t foam.
If the basket says Plus, you are not holding the plain Pro White carton. If it says Filler, you are looking at the picture the English page is using now. Read the front before you treat them as one tube.
The everyday tube and the night tube are a different pair, on Biorepair day and night.
The English Pro White page says children under six can use the paste without an adult, because it has no fluoride. This page does not adopt that. NHS advice for children still centres a fluoride toothpaste, with an adult helping until at least 7. For a child, or in pregnancy, use the kids and pregnancy guide.
What do the reviews actually say?
Some Amazon UK reviews of Plus Pro White say teeth looked a little brighter, or felt smoother, after a few weeks. Some one-star reviews say the opposite: teeth looked more yellow, or brushing felt uncomfortable. We have not tested either story. A review is one bathroom. If your teeth look worse, hurt, or feel newly sensitive, stop and see a dentist.
How long any hydroxyapatite toothpaste takes to change how teeth look is on how long it takes.
How should you use it?
Use a pea. Brush twice a day, including last thing at night. Spit, and don’t rinse straight away. That is the NHS habit, written up on spit, don’t rinse.
The Plus leaflet says spit, and keep swallowing down. The method of use on the same leaflet then says to rinse at the end. That rinse step is not the UK guidance. The leaflet also uses strong disease language. We do not adopt that.
You do not need this tube and the everyday tube in the same fortnight to see which one “whitens”. If a dentist has already set a fluoride toothpaste, stay with that plan unless they change it.
Both whitening names are often listed at 75 ml. Check the carton in your hand. Use the price per tube guide and check the retailer on the day. microRepair means a micro powder, not nano, and not a percent. Those words are in the nano vs micro guide.
When should you see a dentist?
See a dentist for pain, a hole you can see, a chip, swelling, gums that keep bleeding, or sensitivity that does not settle. A whitening word on a carton will not answer that.
This is general information, not personal dental advice.
Where to buy in the UK
Start with a Boots search for Biorepair and read which variant is actually listed. Shelves change.
There is no Pro White product code on this page. The Biorepair Amazon tube in our buying notes is Plus Total Protection, the everyday carton, not this one. To browse, use an Amazon UK search for hydroxyapatite toothpaste and check the title matches the front you mean. As an Amazon Associate I earn from qualifying purchases.
Boots, Amazon UK, Healf, and Truthpaste sit together on where to buy hydroxyapatite toothpaste in the UK.
What to read next
The everyday tube and the night tube are in Biorepair day and night. The UK jar beside this Italian range is in Truthpaste vs Biorepair. The wider row of names is on Biorepair vs Boka vs Apagard. More explainers are on the guides index. How the shopping links work is on our disclosure.